Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Opis bibliograficzny
Kolejni autorzy: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Format: Książka
Język:English
Wydane: Boston Focal Press c2002.
Wydanie:4th ed.
Hasła przedmiotowe:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.