Postmodern consumer research the study of consumption as text

Postmodern consumer research the study of consumption as text

Manylion Llyfryddiaeth
Prif Awdur: Hirschman, Elizabeth
Awdur Corfforaethol: Association for Consumer Research (U.S.)
Awduron Eraill: Holbrook, Morris B.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Newbury Park, Calif. Sage Publications c1992.
Pynciau:
Consumers > Research.
Knowledge, Theory of > History.