Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing

Manylion Llyfryddiaeth
Prif Awdur:	Hollander, Stanley C.
Awduron Eraill:	Germain, Richard
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Lincolnwood, Ill. NTC Business Books c1992.
Pynciau:	Market segmentation > History. > United States. Advertising > History. > United States. Marketing > History. > United States. Youth as consumers > History. > United States.