Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing

Xehetasun bibliografikoak
Egile nagusia:	Hollander, Stanley C.
Beste egile batzuk:	Germain, Richard
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Lincolnwood, Ill. NTC Business Books c1992.
Gaiak:	Market segmentation > History. > United States. Advertising > History. > United States. Marketing > History. > United States. Youth as consumers > History. > United States.