Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

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Bibliografische gegevens
Hoofdauteur: Engel, James F.
Andere auteurs: Kinnear, Thomas C., Warshaw, Martin C.
Formaat: Boek
Taal:English
Gepubliceerd in: Homewood, Ill. Irwin c1991.
Editie:7th ed.
Onderwerpen:
Marketing.
Advertising.
Marketing > Management.