Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Kinnear, Thomas C., Warshaw, Martin C.
Format: Book
Language:English
Published: Homewood, Ill. Irwin c1991.
Edition:7th ed.
Subjects:
Marketing.
Advertising.
Marketing > Management.