On the determination of advertising effectiveness an empirical study of the German cigarette market

书目详细资料
主要作者:	Reuijl, Jan C.
格式:	图书
语言:	English
出版:	Boston Kluwer-Nijhoff Pub. 1982.
主题:	Advertising > Cigarettes > Germany (West) Advertising. Cigarette industry > Germany (West) Industrial concentration.