On the determination of advertising effectiveness an empirical study of the German cigarette market

On the determination of advertising effectiveness an empirical study of the German cigarette market

Opis bibliograficzny
1. autor: Reuijl, Jan C.
Format: Książka
Język:English
Wydane: Boston Kluwer-Nijhoff Pub. 1982.
Hasła przedmiotowe:
Advertising > Cigarettes > Germany (West)
Advertising.
Cigarette industry > Germany (West)
Industrial concentration.