On the determination of advertising effectiveness an empirical study of the German cigarette market

書目詳細資料
主要作者:	Reuijl, Jan C.
格式:	圖書
語言:	English
出版:	Boston Kluwer-Nijhoff Pub. 1982.
主題:	Advertising > Cigarettes > Germany (West) Advertising. Cigarette industry > Germany (West) Industrial concentration.