On the determination of advertising effectiveness an empirical study of the German cigarette market

Bibliografiska uppgifter
Huvudupphovsman:	Reuijl, Jan C.
Materialtyp:	Bok
Språk:	English
Publicerad:	Boston Kluwer-Nijhoff Pub. 1982.
Ämnen:	Advertising > Cigarettes > Germany (West) Advertising. Cigarette industry > Germany (West) Industrial concentration.