On the determination of advertising effectiveness an empirical study of the German cigarette market

Detalhes bibliográficos
Autor principal:	Reuijl, Jan C.
Formato:	Livro
Idioma:	English
Publicado em:	Boston Kluwer-Nijhoff Pub. 1982.
Assuntos:	Advertising > Cigarettes > Germany (West) Advertising. Cigarette industry > Germany (West) Industrial concentration.