On the determination of advertising effectiveness an empirical study of the German cigarette market

On the determination of advertising effectiveness an empirical study of the German cigarette market

Bibliografski detalji
Glavni autor: Reuijl, Jan C.
Format: Knjiga
Jezik:English
Izdano: Boston Kluwer-Nijhoff Pub. 1982.
Teme:
Advertising > Cigarettes > Germany (West)
Advertising.
Cigarette industry > Germany (West)
Industrial concentration.