On the determination of advertising effectiveness an empirical study of the German cigarette market

Podrobná bibliografie
Hlavní autor:	Reuijl, Jan C.
Médium:	Kniha
Jazyk:	English
Vydáno:	Boston Kluwer-Nijhoff Pub. 1982.
Témata:	Advertising > Cigarettes > Germany (West) Advertising. Cigarette industry > Germany (West) Industrial concentration.