On the determination of advertising effectiveness an empirical study of the German cigarette market

On the determination of advertising effectiveness an empirical study of the German cigarette market

Dades bibliogràfiques
Autor principal: Reuijl, Jan C.
Format: Llibre
Idioma:English
Publicat: Boston Kluwer-Nijhoff Pub. 1982.
Matèries:
Advertising > Cigarettes > Germany (West)
Advertising.
Cigarette industry > Germany (West)
Industrial concentration.