Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

書目詳細資料
Corporate Authors:	Association for Consumer Research (U.S.), American Marketing Association
其他作者:	Hughes, George David, Ray, Michael L.
格式:	圖書
語言:	English
出版:	Chapel Hill University of North Carolina Press [c1974].
主題:	Consumers. Consumers > Mathematical models. Motivation research (Marketing).