Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Bibliographic Details
Corporate Authors:	Association for Consumer Research (U.S.), American Marketing Association
Other Authors:	Hughes, George David, Ray, Michael L.
Format:	Book
Language:	English
Published:	Chapel Hill University of North Carolina Press [c1974].
Subjects:	Consumers. Consumers > Mathematical models. Motivation research (Marketing).