Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Bibliografiska uppgifter
Institutionella upphovsmän: Association for Consumer Research (U.S.), American Marketing Association
Övriga upphovsmän: Hughes, George David, Ray, Michael L.
Materialtyp: Bok
Språk:English
Publicerad: Chapel Hill University of North Carolina Press [c1974].
Ämnen:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing).