Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Opis bibliograficzny
organizacja autorów: Association for Consumer Research (U.S.), American Marketing Association
Kolejni autorzy: Hughes, George David, Ray, Michael L.
Format: Książka
Język:English
Wydane: Chapel Hill University of North Carolina Press [c1974].
Hasła przedmiotowe:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing).