Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

ग्रंथसूची विवरण
निगमित लेखकों:	Association for Consumer Research (U.S.), American Marketing Association
अन्य लेखक:	Hughes, George David, Ray, Michael L.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Chapel Hill University of North Carolina Press [c1974].
विषय:	Consumers. Consumers > Mathematical models. Motivation research (Marketing).