Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

书目详细资料
企业作者: Association for Consumer Research (U.S.), American Marketing Association
其他作者: Hughes, George David, Ray, Michael L.
格式: 图书
语言:English
出版: Chapel Hill University of North Carolina Press [c1974].
主题:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing).