Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Detalhes bibliográficos
Autores corporativos: Association for Consumer Research (U.S.), American Marketing Association
Outros Autores: Hughes, George David, Ray, Michael L.
Formato: Livro
Idioma:English
Publicado em: Chapel Hill University of North Carolina Press [c1974].
Assuntos:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing).