Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Detalles Bibliográficos
Autores Corporativos:	Association for Consumer Research (U.S.), American Marketing Association
Otros Autores:	Hughes, George David, Ray, Michael L.
Formato:	Libro
Lenguaje:	English
Publicado:	Chapel Hill University of North Carolina Press [c1974].
Materias:	Consumers. Consumers > Mathematical models. Motivation research (Marketing).