Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Buyer/consumer information processing [papers of a workshop convention, Nov. 1 and 2, 1972, in Chicago

Bibliografiske detaljer
Corporate Authors: Association for Consumer Research (U.S.), American Marketing Association
Andre forfattere: Hughes, George David, Ray, Michael L.
Format: Bog
Sprog:English
Udgivet: Chapel Hill University of North Carolina Press [c1974].
Fag:
Consumers.
Consumers > Mathematical models.
Motivation research (Marketing).