Consumer behavior implications for marketing strategy

書目詳細資料
主要作者:	Hawkins, Del I.
其他作者:	Best, Roger J., Coney, Kenneth A.
格式:	圖書
語言:	英语
出版:	Chicago Irwin c1995.
版:	6th ed.
主題:	Consumer behavior > United States. Consumer behavior > United States > case studies. Market surveys > United States > Case studies. Market surveys > United States.