Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Manylion Llyfryddiaeth
Prif Awdur: Hawkins, Del I.
Awduron Eraill: Best, Roger J., Coney, Kenneth A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Chicago Irwin c1995.
Rhifyn:6th ed.
Pynciau:
Consumer behavior > United States.
Consumer behavior > United States > case studies.
Market surveys > United States > Case studies.
Market surveys > United States.