Consumer behavior implications for marketing strategy

Detaylı Bibliyografya
Yazar:	Hawkins, Del I.
Diğer Yazarlar:	Best, Roger J., Coney, Kenneth A.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Chicago Irwin c1995.
Edisyon:	6th ed.
Konular:	Consumer behavior > United States. Consumer behavior > United States > case studies. Market surveys > United States > Case studies. Market surveys > United States.