Marketing aesthetics the strategic management of brands, identity, and image

Marketing aesthetics the strategic management of brands, identity, and image

Detalhes bibliográficos
Principais autores: Schmitt, Bernd (Autor), Simonson, Alex (Autor)
Outros Autores: Peters, Tom (author of introduction.)
Formato: Livro
Idioma:English
Publicado em: New York, NY The Free Press [1997]
Assuntos:
Corporate image.
Brand name products.