Marketing aesthetics the strategic management of brands, identity, and image

Marketing aesthetics the strategic management of brands, identity, and image

書誌詳細
主要な著者: Schmitt, Bernd (著者), Simonson, Alex (著者)
その他の著者: Peters, Tom (author of introduction.)
フォーマット: 図書
言語:English
出版事項: New York, NY The Free Press [1997]
主題:
Corporate image.
Brand name products.