Marketing aesthetics the strategic management of brands, identity, and image

Detalhes bibliográficos
Main Authors:	Schmitt, Bernd (Author), Simonson, Alex (Author)
Outros Autores:	Peters, Tom (author of introduction.)
Formato:	Livro
Idioma:	English
Publicado em:	New York, NY The Free Press [1997]
Assuntos:	Corporate image. Brand name products.