Marketing aesthetics the strategic management of brands, identity, and image

Bibliografski detalji
Glavni autori:	Schmitt, Bernd (Autor), Simonson, Alex (Autor)
Daljnji autori:	Peters, Tom (author of introduction.)
Format:	Knjiga
Jezik:	English
Izdano:	New York, NY The Free Press [1997]
Teme:	Corporate image. Brand name products.