Marketing aesthetics the strategic management of brands, identity, and image

Marketing aesthetics the strategic management of brands, identity, and image

ग्रंथसूची विवरण
मुख्य लेखकों: Schmitt, Bernd (लेखक), Simonson, Alex (लेखक)
अन्य लेखक: Peters, Tom (author of introduction.)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York, NY The Free Press [1997]
विषय:
Corporate image.
Brand name products.