Marketing aesthetics the strategic management of brands, identity, and image

Detalles Bibliográficos
Main Authors:	Schmitt, Bernd (Author), Simonson, Alex (Author)
Outros autores:	Peters, Tom (author of introduction.)
Formato:	Libro
Idioma:	English
Publicado:	New York, NY The Free Press [1997]
Subjects:	Corporate image. Brand name products.