Marketing aesthetics the strategic management of brands, identity, and image

Detalles Bibliográficos
Autores principales:	Schmitt, Bernd (Autor), Simonson, Alex (Autor)
Otros Autores:	Peters, Tom (author of introduction.)
Formato:	Libro
Lenguaje:	English
Publicado:	New York, NY The Free Press [1997]
Materias:	Corporate image. Brand name products.