Marketing aesthetics the strategic management of brands, identity, and image

Bibliografiske detaljer
Main Authors:	Schmitt, Bernd (Author), Simonson, Alex (Author)
Andre forfattere:	Peters, Tom (author of introduction.)
Format:	Bog
Sprog:	English
Udgivet:	New York, NY The Free Press [1997]
Fag:	Corporate image. Brand name products.