Marketing aesthetics the strategic management of brands, identity, and image

Dades bibliogràfiques
Autors principals:	Schmitt, Bernd (Autor), Simonson, Alex (Autor)
Altres autors:	Peters, Tom (author of introduction.)
Format:	Llibre
Idioma:	English
Publicat:	New York, NY The Free Press [1997]
Matèries:	Corporate image. Brand name products.