Integrated advertising, promotion, and marketing communications

Ngā taipitopito rārangi puna kōrero
Kaituhi matua:	Clow, Kenneth E.
Ētahi atu kaituhi:	Baack, Donald
Hōputu:	Pukapuka
Reo:	Ingarihi
I whakaputaina:	Upper Saddle River, N.J. Prentice Hall c2002.
Ngā marau:	Communication in marketing. Advertising.