Integrated advertising, promotion, and marketing communications

Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: Baack, Donald
Resource Type: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall c2002.
Subjects:

College of Fine Arts (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
FA-3437 HF 5415.123 / C56 Regular Circulation On-Shelf