Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliografiska uppgifter
Huvudupphovsman: Belch, George E. (George Eugene)
Övriga upphovsmän: Belch, Michael A.
Materialtyp: Bok
Språk:English
Publicerad: Boston McGraw-Hill c2001.
Upplaga:5th ed.
Ämnen:
Advertising.
Communication in marketing.
Sales promotion.