Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Author: Belch, George E. (George Eugene)
Other Authors: Belch, Michael A.
Resource Type: Book
Language:English
Published: Boston McGraw-Hill c2001.
Edition:5th ed.
Subjects:
Advertising.
Communication in marketing.
Sales promotion.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-6295 HF 5823 / B43 2001 Regular Circulation On-Shelf

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-35343 HF 5823 / B43 2001 Regular Circulation On-Shelf
B-35887 HF 5823 / B43 2001 Regular Circulation On-Shelf
BA008986 HF 5823 / B43 2001 Regular Circulation On-Shelf

College of Fine Arts (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
FA-2948 HF 5823 / B43 2001 Regular Circulation On-Shelf