Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Detalhes bibliográficos
Autor principal: Belch, George E. (George Eugene)
Outros Autores: Belch, Michael A.
Formato: Livro
Idioma:English
Publicado em: Boston McGraw-Hill c2001.
Edição:5th ed.
Assuntos:
Advertising.
Communication in marketing.
Sales promotion.