Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliografische gegevens
Hoofdauteur: Belch, George E. (George Eugene)
Andere auteurs: Belch, Michael A.
Formaat: Boek
Taal:English
Gepubliceerd in: Boston McGraw-Hill c2001.
Editie:5th ed.
Onderwerpen:
Advertising.
Communication in marketing.
Sales promotion.