Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliografski detalji
Glavni autor: Belch, George E. (George Eugene)
Daljnji autori: Belch, Michael A.
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill c2001.
Izdanje:5th ed.
Teme:
Advertising.
Communication in marketing.
Sales promotion.