Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Afficher toutes les versions (15)
Détails bibliographiques
Auteur principal: Belch, George E. (George Eugene)
Autres auteurs: Belch, Michael A.
Format: Livre
Langue:English
Publié: Boston McGraw-Hill c2001.
Édition:5th ed.
Sujets:
Advertising.
Communication in marketing.
Sales promotion.