Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Xehetasun bibliografikoak
Egile nagusia: Belch, George E. (George Eugene)
Beste egile batzuk: Belch, Michael A.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston McGraw-Hill c2001.
Edizioa:5th ed.
Gaiak:
Advertising.
Communication in marketing.
Sales promotion.