Emotion in advertising theoretical and practical explorations

Bibliografiske detaljer
Institution som forfatter:	Lowe Marshall, Inc
Andre forfattere:	Agres, Stuart J., Edell, Julie A., Dubitsky, Tony M.
Format:	Bog
Sprog:	English
Udgivet:	New York Quoron Books 1990.
Fag:	Advertising > Psychological aspects. Advertising > Research. Human information processing > Research.