Emotion in advertising theoretical and practical explorations

Bibliographic Details
Corporate Author:	Lowe Marshall, Inc
Other Authors:	Agres, Stuart J., Edell, Julie A., Dubitsky, Tony M.
Format:	Book
Language:	English
Published:	New York Quoron Books 1990.
Subjects:	Advertising > Psychological aspects. Advertising > Research. Human information processing > Research.