Emotion in advertising theoretical and practical explorations

Emotion in advertising theoretical and practical explorations

Bibliographic Details
Corporate Author: Lowe Marshall, Inc
Other Authors: Agres, Stuart J., Edell, Julie A., Dubitsky, Tony M.
Resource Type: Book
Language:English
Published: New York Quoron Books 1990.
Subjects:
Advertising > Psychological aspects.
Advertising > Research.
Human information processing > Research.

College of Fine Arts (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
FA-1116 HF 5822 E46 Regular Circulation On-Shelf