Emotion in advertising theoretical and practical explorations

Xehetasun bibliografikoak
Erakunde egilea:	Lowe Marshall, Inc
Beste egile batzuk:	Agres, Stuart J., Edell, Julie A., Dubitsky, Tony M.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	New York Quoron Books 1990.
Gaiak:	Advertising > Psychological aspects. Advertising > Research. Human information processing > Research.