Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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Bibliografske podrobnosti
Glavni avtor: Barban, Arnold M.
Drugi avtorji: Cristol, Steven M., Kopec, Frank J.
Format: Knjiga
Jezik:English
Izdano: Lincolnwood, Ill., USA NTC Business Books c1993.
Izdaja:3rd ed.
Teme:
Advertising media planning.
Marketing.