Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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Bibliographic Details
Main Author: Barban, Arnold M.
Other Authors: Cristol, Steven M., Kopec, Frank J.
Format: Book
Language:English
Published: Lincolnwood, Ill., USA NTC Business Books c1993.
Edition:3rd ed.
Subjects:
Advertising media planning.
Marketing.