Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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Detalles Bibliográficos
Autor Principal: Barban, Arnold M.
Outros autores: Cristol, Steven M., Kopec, Frank J.
Formato: Libro
Idioma:English
Publicado: Lincolnwood, Ill., USA NTC Business Books c1993.
Edición:3rd ed.
Subjects:
Advertising media planning.
Marketing.